{"id":22691,"date":"2022-01-28T08:49:23","date_gmt":"2022-01-28T08:49:23","guid":{"rendered":"https:\/\/gestoresdesportivos.pt\/?p=22691"},"modified":"2022-01-28T08:49:23","modified_gmt":"2022-01-28T08:49:23","slug":"los-esports-el-motor-del-patrocinio-deportivo-en-los-proximos-cinco-anos","status":"publish","type":"post","link":"https:\/\/directoresdeportivos.es\/pt\/los-esports-el-motor-del-patrocinio-deportivo-en-los-proximos-cinco-anos\/","title":{"rendered":"Los eSports, el motor del patrocinio deportivo en los pr\u00f3ximos cinco a\u00f1os"},"content":{"rendered":"<p><strong>Los eSports toman el mando de los patrocinios deportivos<\/strong>. El sector que hace a\u00f1os que se encuentra en pleno crecimiento ser\u00e1 el que m\u00e1s influya en la activaci\u00f3n del patrocinio deportivo en los pr\u00f3ximos cinco a\u00f1os.<\/p>\n<p>&nbsp;<\/p>\n<p>As\u00ed lo demuestra el Bar\u00f3metro de Patrocinio Deportivo 2021, elaborado por Spsg Consulting,\u00a0<strong>en el que se expone que el sector de los deportes electr\u00f3nicos ha incrementado su presencia un 42% en los \u00faltimos cinco a\u00f1os<\/strong>\u00a0en el patrocinio deportivo.<\/p>\n<p>&nbsp;<\/p>\n<p>Adem\u00e1s de los eSports, durante los pr\u00f3ximos a\u00f1os el m\u00e1rketing deportivo incluir\u00e1 tambi\u00e9n de forma m\u00e1s activa elementos como el\u00a0<em>big data<\/em>, los\u00a0<em>fan tokens<\/em>, los\u00a0<em>non-fungible tokens\u00a0<\/em>(NFT\u2019s) o\u00a0<em>blockchain<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Tanto las marcas patrocinadoras, como las\u00a0<em>properties\u00a0<\/em>consultadas, coinciden en que el peso de la publicidad en la televisi\u00f3n tradicional decaer\u00e1 en los pr\u00f3ximos a\u00f1os. Sin embargo, las OTT como Dazn o Netflix y las redes sociales como Twitter o Instagram ser\u00e1n el nuevo foco del patrocinio deportivo.<\/p>\n<p>M\u00e1s all\u00e1 de la visibilidad de marca, el objetivo de las empresas radica en mejorar su reputaci\u00f3n. Adem\u00e1s, la generaci\u00f3n de contenido \u00fanico-diferencial para los\u00a0<em>sponsors<\/em>\u00a0y el\u00a0<em>hospitality<\/em>, as\u00ed como la presencia en redes sociales se consolidan entre los mayores atractivos del deporte para las marcas a la hora de decidir patrocinar.<\/p>\n<p>&nbsp;<\/p>\n<p>A largo plazo, seg\u00fan los patrocinadores, la gobernanza de las\u00a0<em>properties\u00a0<\/em>del deporte aumentar\u00e1 considerablemente. Los fondos de inversi\u00f3n ser\u00e1n quienes obtengan un mayor incremento, seguidos de empresarios inversores y los conglomerados empresariales.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Polonia, Espa\u00f1a e Italia son los baluartes de los deportes electr\u00f3nicos de Europa en t\u00e9rminos de penetraci\u00f3n.<\/strong>\u00a0El primero tiene una tasa de penetraci\u00f3n del 52%, mientras que en Espa\u00f1a es del 49%, y en Italia, al 48%, con aproximadamente la mitad de todos los consumidores que han visto deportes electr\u00f3nicos al menos una vez en el pasado y aproximadamente uno de cada tres consumidores los consume regularmente.<\/p>\n<p>&nbsp;<\/p>\n<p>Marcas como RedBull, Coca-Cola, Pepsi o Intel cuentan con una importante presencia en el sector de los deportes electr\u00f3nicos, puesto que patrocinan competiciones como\u00a0<em>ESL Overwatch League<\/em>\u00a0o la Copa del Mundo de\u00a0<em>Fortnite<\/em>. Fuente: Palco23<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los eSports toman el mando de los patrocinios deportivos. El sector que hace a\u00f1os que [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22694,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":0},"categories":[20,2619],"tags":[2620],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Los eSports, el motor del patrocinio deportivo en los pr\u00f3ximos cinco a\u00f1os - Gestores Desportivos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directoresdeportivos.es\/pt\/pt\/los-esports-el-motor-del-patrocinio-deportivo-en-los-proximos-cinco-anos\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Los eSports, el motor del patrocinio deportivo en los pr\u00f3ximos cinco a\u00f1os - Gestores Desportivos\" \/>\n<meta property=\"og:description\" content=\"Los eSports toman el mando de los patrocinios deportivos. 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