{"id":22733,"date":"2022-03-24T09:09:29","date_gmt":"2022-03-24T09:09:29","guid":{"rendered":"https:\/\/gestoresdesportivos.pt\/?p=22733"},"modified":"2022-03-24T09:09:29","modified_gmt":"2022-03-24T09:09:29","slug":"mizuno-dispara-sus-ventas-un-23-en-la-peninsula-iberica-y-supera-cifras-prepandemia","status":"publish","type":"post","link":"https:\/\/directoresdeportivos.es\/pt\/mizuno-dispara-sus-ventas-un-23-en-la-peninsula-iberica-y-supera-cifras-prepandemia\/","title":{"rendered":"Mizuno dispara sus ventas un 23% en la Pen\u00ednsula Ib\u00e9rica y supera cifras prepandemia"},"content":{"rendered":"<p>Mizuno acelera en la Pen\u00ednsula Ib\u00e9rica. La filial ib\u00e9rica de la compa\u00f1\u00eda japonesa de moda y equipamiento deportivo ha registrado unas ventas de 7,42 millones de euros en 2021, lo que ha supuesto un crecimiento del 23% frente al ejercicio anterior y un 3% m\u00e1s que en 2019, seg\u00fan\u00a0<em>CmdSports<\/em>.\u00a0<strong>En 2020, las ventas de la empresa en la Pen\u00ednsula Ib\u00e9rica se vieron reducidas un 16,2%, hasta seis millones de euros<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>En 2021, todas las categor\u00edas de productos aumentaron sus ingresos. En el mercado ib\u00e9rico, los principales motores de su desarrollo son la divisi\u00f3n de\u00a0<em>running,\u00a0<\/em>que concentra un 60% de los ingresos, la de deportes\u00a0<em>indoor<\/em>, que copa un 25% de la facturaci\u00f3n, y la de Teamsport, que genera alrededor del 10% de sus ventas.<\/p>\n<p>&nbsp;<\/p>\n<p>Este a\u00f1o, las interrupciones provocadas por el paro del transporte, la crisis de la cadena de suministro y la situaci\u00f3n geopol\u00edtica actual, han afectado al aprovisionamiento de la compa\u00f1\u00eda, que fabrica la mayor\u00eda de sus productos en Vietnam.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"news_featured_text\">Mizuno se ha marcado el objetivo de facturar 8 millones de euros en el mercado ib\u00e9rico en 2022<\/h2>\n<p>&nbsp;<\/p>\n<p><strong>De cara a 2022, la filial en la Pen\u00ednsula Ib\u00e9rica de la compa\u00f1\u00eda se ha marcado el objetivo de facturar 8 millones de euros<\/strong>, aunque, de momento, \u201cse mantendr\u00e1 receptiva y adaptar\u00e1 su estrategia ante las dificultades de producci\u00f3n y la subida de costes de las materias primas\u201d.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Para los pr\u00f3ximos meses, la empresa de equipamiento deportivo tambi\u00e9n seguir\u00e1 reforzando sus acuerdos de patrocinio en el f\u00fatbol para \u201cganar m\u00e1s visibilidad\u201d<\/strong>. Hasta ahora, Mizuno se ha asociado con el equipo VFL Bochum, de la liga alemana, sucediendo a Nike para la pr\u00f3xima temporada, y con el equipo de la liga italiana Lazio, para ser su nuevo proveedor de equipamiento deportivo para la liga 2022-2023.<\/p>\n<p>&nbsp;<\/p>\n<p>Mizuno, especializada en moda y equipamiento deportivo, fue fundada en 1906 y tiene su sede en Osaka (Jap\u00f3n). A escala global, el grupo emplea casi 4.000 personas. De momento, la compa\u00f1\u00eda no ha publicado sus resultados consolidados de 2021.\u00a0En los nueve primeros meses del ejercicio actual, el grupo registr\u00f3 unas ventas 6.100 millones de yenes (46,2 millones de euros), creciendo un 17% frente al ejercicio anterior. Fuente: Palco 23<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mizuno acelera en la Pen\u00ednsula Ib\u00e9rica. La filial ib\u00e9rica de la compa\u00f1\u00eda japonesa de moda [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":22736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_bbp_topic_count":0,"_bbp_reply_count":0,"_bbp_total_topic_count":0,"_bbp_total_reply_count":0,"_bbp_voice_count":0,"_bbp_anonymous_reply_count":0,"_bbp_topic_count_hidden":0,"_bbp_reply_count_hidden":0,"_bbp_forum_subforum_count":0,"pmpro_default_level":0},"categories":[20,2619],"tags":[2624,96],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.4.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mizuno dispara sus ventas un 23% en la Pen\u00ednsula Ib\u00e9rica y supera cifras prepandemia - Gestores Desportivos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/directoresdeportivos.es\/pt\/pt\/mizuno-dispara-sus-ventas-un-23-en-la-peninsula-iberica-y-supera-cifras-prepandemia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mizuno dispara sus ventas un 23% en la Pen\u00ednsula Ib\u00e9rica y supera cifras prepandemia - Gestores Desportivos\" \/>\n<meta property=\"og:description\" content=\"Mizuno acelera en la Pen\u00ednsula Ib\u00e9rica. 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